Spyker Cars
The next chapter of Spyker starts now. For the relaunch of the Spyker C8 Preliator XXV, studiojaaa works closely with the prestigious Dutch sports car marque across brand direction, creative development, marketing, events and photography.
2026
At the heart of this collaboration is the translation of Spyker’s extraordinary heritage and distinctive brand identity into a consistent, contemporary visual world. From refining and implementing brand elements across digital and printed communications to developing campaign concepts, presentations, editorial content and bespoke brand materials, every touchpoint is considered part of the bigger picture.
Beyond the visual identity, studiojaaa helps shape the experiences surrounding the marque. This includes the creative support and organisation of exclusive gatherings, such as the Spyker Owners Event at Bernardus Lodge in California, and supporting the international launch of the C8 Preliator XXV during Monterey Car Week. From exhibition stand design to the smallest details of an intimate owners’ gathering, each experience is designed to bring the Spyker brand to life.
The collaboration also extends into product development, contributing to a curated collection of high-end merchandise and lifestyle objects for the Spyker online boutique. With a focus on material quality, craftsmanship and understated luxury, these products translate the marque’s identity into objects that exist beyond the automobile.
Photography plays an equally important role in telling the story. From intimate moments inside the workshop and the craftsmanship behind each car to international events, owners and the excitement of a new launch, studiojaaa | BELLUCE Photography captures the people, processes and details that make Spyker unmistakably Spyker.
More than a collection of individual projects, the collaboration is about building a cohesive brand experience – connecting heritage, craftsmanship, individuality and ambition across every expression of Spyker.
www.spykercars.com
